Google Adwords Conversion Tracking

Ana Rita — Thu, 05 Apr 2007 19:10:33 +0000

Has anyone configured Conversion Tracking within Google Adwords? I can track orders in Google Analytics with the code supplied here:
http://forums.shopify.com/categories/1/posts/4243
but this is differente, isn’t it?
And another thing: has anyone been able to track a sales goal. Mine doesn’t work very well. All goal sucesses are registered as coming from paypal as the referring source (now that I think of it, the same happens with order tracking or $/Visit).
Thank you,

Ana Rita commented

Ana Rita — Fri, 04 May 2007 11:32:11 +0000

Can anyone confirm the behaviour I described above in Google Analytics goal and order tracking? Maybe I’m missing something when setting it up. We’re using Paypal Standard.

Ana Rita commented

Ana Rita — Thu, 07 Jun 2007 10:27:26 +0000

Can someone help me, please. It would be very usefull to know which keywords are getting orders. Is anyone else having this problem, or is it just me?

Darryl commented

Darryl — Fri, 15 Jun 2007 09:03:47 +0000

Hello, I use Google AdWords to spider the page, it kicks out a list of suggested keywords to use. Click the list heading(s) to narrow down by the criteria you want. I use the top 3 to 6 keywords, then have adwords check the hits on those, then use the top 3-6 of those….and so on. By the time you choose x amount of keywords per page…they all seem to be top hitters. Just have to be sure that the words you use are for that particular page. Not only are these good to use in meta, but also in the page title,item name,description,links, ect. Takes awhile this way, but after paying for & anticipating good results from “professionals” and software…..this “dummy” does a better job of it. But then again, I gotta pay the rent. LOL I got up to 3rd in google search & 1st in shopping(froogle)for one product page that I took the time to do this way. So many words were highlighted….had to wear shades.(wholesale ‘course)

thibodeaux commented

thibodeaux — Sat, 14 Jul 2007 19:39:53 +0000

Hey Ana,

Did you ever figure this out? I would love tho get this working for one of my clients as well…

Greg

Ana Rita commented

Ana Rita — Mon, 23 Jul 2007 14:51:00 +0000

Sorry for the delay. No, not yet… Neither of the two issues.

Rachel commented

Rachel — Fri, 17 Aug 2007 07:50:53 +0000

Folks…this is being discussed in this thread as well – http://forums.shopify.com/categories/6/posts/8135

...looks like it is not possible at the moment but the developers are aware of the issue.

Rachel.

Ss commented

Ss — Wed, 22 Aug 2007 18:45:57 +0000

Just to chime in, I have clients requesting AdWords conversion tracking as well.

Unable to verify with Shopify.

https://adwords.google.com/select/library/convtracking_jan05.pdf

tobi commented

tobi — Wed, 22 Aug 2007 19:53:52 +0000

Why is shopify not able to do this? I have never set up adwords conversion tracking so i’m pretty new to it as well.

Rachel commented

Rachel — Fri, 24 Aug 2007 07:15:43 +0000

Hi all…as a non-technical person I’m not sure how to resolve the issues here but there seems to be two things not going quite right here – hopefully a more technically minded person can help.

Firstly, eCommerce and GoogleAds do not marry up therefore there is no way to see which keywords is making the store money.

Secondly, although I appreciate the eCommerce/anaytics is never 100% accurate we sometimes only get 50% of a days sales registered on the analytics. Yesterday, for example, it was 58% of the days sales and I’ve checked to see if Google has collected all the stats from yesterday and they have.

Any clever bods out there who fancy a challenge? I’m sure everyone would be very grateful if we could get near to fixing these two issues.

Thanks,
Rachel.

danW commented

danW — Fri, 24 Aug 2007 08:48:29 +0000

Hi Rachel,

I am currently testing out Adwords conversion tracking and working to get Analytics and Adwords on the same page.

I’ll let everyone know if/when this is working correctly and how to do it.

mayk commented

mayk — Wed, 05 Sep 2007 07:26:51 +0000

Hi Ana,

We tried a trick by making a conversion goal for https://checkout.shopify.com/orders/.

Then in Google Analytics, we can track it from Traffic Sources > AdWords > AdWords Campaigns and click on Goal Conversion tab. That way we can actually see how many visitors from AdWords who actually buy our products. Although we cannot track the amount of purchases.

We are still testing it, so we do not know the accuracy yet.

Rachel commented

Rachel — Sun, 16 Sep 2007 11:54:08 +0000

Hi Dan…have you had a chance to work on the keywords issue…?

We are so desperate to see which keywords we use are providing the greater sales – without it we are throwing so much money away.

Maybe someone else could help with the problem as well if you are short of time as it will benefit every single member as well as increasing sales for the Shopify team.

Rachel.

Rachel commented

Rachel — Tue, 02 Oct 2007 08:45:29 +0000

Me again, banging on about the single most frustrating thing for me with Shopify. Any news on a fix yet?

We spend about $1,000 a month on Adwords at the moment and $800 are wasted…but we don’t know which $800!

Rachel.

tobi commented

tobi — Tue, 02 Oct 2007 16:54:26 +0000

The problem is really related to the way google analytics works. It cannot deal with a change of domain like the one happening from your shops url to the checkout place. Their documentation claims it is possible and we implemented it the way they describe but clearly it is not working.

There is nothing further we can do on the issue other then wait and hope that google analytics improves.

That being said, i send some emails to google about the issue, there is hope that there is some hidden way of implementing what we need.

Rachel commented

Rachel — Tue, 02 Oct 2007 20:04:38 +0000

Thanks Tobi…appreciate any work around we can do as it hits our bottom line quite hard.

Rachel.

tobi commented

tobi — Tue, 02 Oct 2007 20:06:41 +0000

I’ve spend the last 4 hours dissecting the urchin.js and all stuff related to google analytics but can’t work out an angle. its really doesn’t look possible using any documented features or any undocumented ones i unearthed.

tobi commented

tobi — Wed, 03 Oct 2007 14:22:18 +0000

Well what do you know? I actually got it to work now :)

Rachel commented

Rachel — Tue, 09 Oct 2007 12:56:59 +0000

tobi/dan…it’s not working for me at the moment (typical!) but I think it may be an error with my goal setting (http://tinyurl.com/2q9q3v).

What is the correct URL I need to put in to track the goal please (i.e. the checkout complete page?

Thanks,
Rachel.

Ana Rita commented

Ana Rita — Tue, 09 Oct 2007 18:37:04 +0000

Thank you Tobi! My sales goal and ecommerce revenue are now working, with correct traffic sources and keywords (in analytics). Not yet in adwords (?).

@Rachel, I use https://www.lojadoarco.com/orders/7470/ in “Goal URL” and “Head Match” in Match Type (Additional settings). You should replace the domain (obvious) and the “reference number” after orders/. You can know your “reference number” in the first page of your store’s checkout process.

Rachel commented

Rachel — Tue, 09 Oct 2007 18:45:34 +0000

Thanks Ana…I’ll check out the goal URL to make sure mine is the same format as yours.

My traffic sources and keywords are already working okayish…getting the adwords to correlate with sales is the Holy Grail though…

Rachel.

Ana Rita commented

Ana Rita — Fri, 23 Nov 2007 15:21:14 +0000

Still can’t get adwords conversion tracking to work. I think everyone would appreciate if someone of the Jaded Pixel team would take time to give a look into this. An adwords conversion tracking working would certainly give a boost on sales.

Ss commented

Ss — Thu, 29 Nov 2007 16:44:04 +0000

I have another fella asking for this, has there been any progress on this front?

tobi commented

tobi — Thu, 29 Nov 2007 18:28:57 +0000

Ok lets try something:

For your landing page in adwords use the following:

http://checkout.shopify.com/services/links/shop?host=<your host name>

http://checkout.shopify.com/services/links/shop?host=www.snowdevil.ca for example should take you directly to snowdevil. If you use this for landing page than the ROI tracking should technically work.

Ana Rita commented

Ana Rita — Fri, 11 Jan 2008 17:24:09 +0000

Hi Tobi,

I tried it with our specific landing pages: most of our keywords land on products or collections and for:

http://checkout.shopify.com/services/links/shop?host=www.lojadoarco.com/products/caderno-de-cidade-moleskine

I get:

Status: 500 Internal Server Error Content-Type: text/html
500 Internal Server Error

Is it possible or would it work to use these instructions

http://wiki.shopify.com/ConversionTracking

on GA Conversion Tracking script configuration?

Thanks

tobi commented

tobi — Fri, 11 Jan 2008 20:51:00 +0000

Try

http://checkout.shopify.com/services/links/goto?url=http://www.lojadoarco.com/products/caderno-de-cidade-moleskine

Ana Rita commented

Ana Rita — Mon, 14 Jan 2008 14:48:56 +0000

Ok! It goes to the page now, no errors. I’ll get back on whether it makes conversion tracking appearing on Google Adwords.
Thanks,

BenT commented

BenT — Mon, 21 Jan 2008 15:15:07 +0000

Hi, I’m not currently using shopify products, but I came across this forum while doing some research and thought I might be able to offer some assistance.

Note that GA and Adwords are totally separate systems. And Adwords has no way of tracking across domains since it uses simple conversion tracking that places only one piece of code on the confirmation page.
Thus Analytics is required to do the source and navigation tracking, so in order for your Adwords account to ‘talk’ with Analytics every Adwords link you want tracked must be ‘tagged’ with analytics tracking parameters.
I didn’t see any reference to this in this thread. Maybe this has already been addressed, but if not you simply need to turn on the “Auto Tagging” feature in Adwords for Adwords to automatically tag all destination urls used in your Adwords account(s). This feature is accessible under “My Account > Account Preferences > Tracking > edit” in Adwords. After this is set to “Yes” then assuming GA is set up properly, everything from Adwords should be trackable within GA including the Cost of Adwords. This cost tracking must be manually turned on in GA.
Just as a side note, if you have the Google Adwords conversion code (totally different and separaate piece of code from the Analytics code) properly placed and working then you can also use the Adwords “Reports” tab to pull any kind of Keyword, Ad text, ROI and/or Conversion reports you may need.
Let me know if you have any more questions or comments. Good luck!

jpost commented

jpost — Thu, 14 Feb 2008 00:28:30 +0000

Help for a non-coder: If I put the google purchase conversion code on the order confirmation page, the code shows up in the preview. How do I get this to work properly? Thanks for any help you can offer.

Ana Rita commented

Ana Rita — Mon, 14 Apr 2008 18:16:24 +0000

@Tobi,
Sorry for the time lag on my part. It’s been 3 months now since I changed the destination URL on Adwords and still nothing is showing up on Conversion Tracking.

@BenT,
Thanks for your input. I have auto-tagging on. Hope your info will help the Jaded Pixel team. We now have little or no control over the code linking Shopify and Google (Analytics).

I don’t know if we can use the field “Add additional javascript” on the General Settings on Shopify Admin to put the Conversion code. Can we?
Update: I just tried it. We can’t.

Ana Rita commented

Ana Rita — Sun, 20 Apr 2008 14:19:22 +0000

Update: I now put the code on “Additional Content & Scripts” on “Checkout & Payment” page on Shopify Admin (i missed it…), and I’m waiting for results.

Ilya U commented

Ilya U — Fri, 16 May 2008 23:08:36 +0000

Hi Ana Rita,

is it working for you now?

Ilya

Ana Rita commented

Ana Rita — Tue, 20 May 2008 12:46:39 +0000

No. This is the script I put on “Additional Content & Scripts”:

<!-- Google Code for Compras Conversion Page -->
<script language="JavaScript" type="text/javascript">
<!--
var google_conversion_id = 0000000000;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "ffffff";
if ({{ subtotal_price }}) {
  var google_conversion_value = {{ subtotal_price }};
}
var google_conversion_label = "XXXXXXXXXXXXXXXXXX";
//-->
</script>
<script language="JavaScript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<img height="1" width="1" border="0" src="https://www.googleadservices.com/pagead/conversion/0000000000/?value={{ subtotal_price }}&amp;label=XXXXXXXXXXXXXXXXXX&amp;script=0">
</noscript>

Nothing is going to Adwords conversion.

PS. I just took it out. As it didn’t work, there is no need to be there. And I have no way to know (except if I make a purchase myself) if it is, in any way, confusing customers on the checkout.