Opinion: Shopify Community - Marketing

Chelsea commented on Email Marketing?

Chelsea — Sat, 04 Oct 2008 03:59:53 +0000

After some experimenting, I have gotten Sendloop up and running on our website, and on our blog. I have to say that, although the initial setup was confusing, I am really liking both the functionality offered, and the pricing. They appear to be actively working on their instructional communication as well.

I really like the ease with which I was able to create new templates as well.

:-)

Jamie commented on Using unique metatags

Jamie — Thu, 02 Oct 2008 22:48:27 +0000

Don’t forget the ‘case’ statement.

    {% case template %}
    {% when 'index' %}
    <meta name="my code for the index page/>
{% else %}
    <meta name="my code for every other page/>
    {% endcase %}

evolvestudios commented on Using unique metatags

evolvestudios — Thu, 02 Oct 2008 20:18:34 +0000

Depends on which example on there you are refering to – this is how we did it borrowing that same code from Christina – then modifying it for index page etc.

Index page Only
{% when ‘index’ %} <meta name="description" content="The Candle Company offers an ever-expanding array of products including, over 130 scented candles, unscented candles and soy candles. We also carry products for entertaining, gifts for housewarming, special events favors and unique gift products and candle accessories." /> <meta name="keywords" content="Woodwick, Woodwick Candles, Diffusers, Wooden Wicks, Jar Candles, soy candles, bridgewater, yankee candle, colonial candles, tapers, home fragrance oils, reed diffusers, keepers of light, candle company, candle store, floating candles" />

That is for the index/homepage – at least how we did it

other pages look like this:

{% when 'collection' %}
    <meta name="description" content="{{page_title}}{% if collection.description.size > 0 %}: {{collection.description | strip_html | truncatewords:maxwords}}{% endif %}" /><meta name="keywords" content="{{collection.title}}{% if collection.tags.size > 0 %}: {{ collection.tags | join: ', ' }}{% endif %}" />

This basically tells your meta name “description” to be pulled from the description you write in that collection area: Go to your collections and write descriptions for each collection

Meta name “keywords” gets pulled from the tags you add to the products within that collection: Go tag your products with keywords that you would like to show in the product tag area

This works for all the various types of pages
% when ‘collection’ %}
% when ‘product’ %}

etc.

hope that helps – I think I actually just confused myself..lol..not responsible for breaking anyones site:)

Ken

http://www.thecandlecompanyonline.com

evolvestudios commented on Whats the best thing you've done to increase conversions?

evolvestudios — Thu, 02 Oct 2008 19:53:09 +0000

Ratio we seem to have is 3-5 sales per every 100 visitors.
These visitors often by multiple products. I would say the best thing we have done is offer coupons with a purchase in the retail store to purchase products online at discounted rates – the store is in a very heavy tourist area so hopefully those same folks order online thru the winter months.

http://www.thecandlecompanyonline.com

Ken

evolvestudios commented on change home page (index page) title

evolvestudios — Thu, 02 Oct 2008 19:22:20 +0000

This is how we did ours – not sure if this helps:

<title>{% if page_title == ‘Welcome’ %}Woodwick Candles – Yankee Candles – Bridgewater Candles – Colonial Candles – Scented Candles {% else %}{{page_title}}{% endif %} – {{shop.name}}</title>

Take a look at the other SEO stuff on the site – Any suggestions welcome.

http://www.thecandlecompanyonline.com/

I’ve actually managed to get most of the popular terms
on the first or second page of google. Not to bad for 3 months of working on it.

Terms like: woodwick reed diffusers, Woodwick Candles

I’m not having as much luck with yahoo :(

bathrooms commented on Instant Traffic Spike

bathrooms — Thu, 02 Oct 2008 15:20:52 +0000

Even i have submitted my site but they want $50.00 for a speedy response and for free submisstion they might take 8 weeks

http://www.qssupplies.co.uk

bathrooms commented on Out of date sitemap.xml?

bathrooms — Thu, 02 Oct 2008 15:12:21 +0000

Hi
As far as i understood your question I think you need to add a redirect from that page to the other one

http://www.qssupplies.co.uk

Lorna commented on Promo code field before checkout?

Lorna — Wed, 01 Oct 2008 21:49:24 +0000

apologies, just found it! Too late in the evening!! Is there a limit on the number of discount codes you can use?
Thanks Lorna

Lorna commented on Promo code field before checkout?

Lorna — Wed, 01 Oct 2008 21:45:43 +0000

I have just updated my plan as I wish to use different discount codes for different groups. Can anyone tell me where I register the discount codes and state what the discount should be?

Many thanks, Lorna

deepcsuf commented on Whats the best thing you've done to increase conversions?

deepcsuf — Tue, 30 Sep 2008 21:36:08 +0000

follow up with abandoned orders.

Chelsea commented on Whats the best thing you've done to increase conversions?

Chelsea — Tue, 30 Sep 2008 00:06:38 +0000

Adding a ‘contact us’ form has really helped our conversions!

:-)

FannyA commented on Promo code field before checkout?

FannyA — Mon, 29 Sep 2008 14:08:43 +0000

yep, that would be fab

you know, a lot of my customers are actually entering their discount code in the “comments” box of the cart as they seem to be confused not to see the discount code box before checkout

Whats the best thing you've done to increase conversions? by Chris Ledden

Chris Ledden — Mon, 29 Sep 2008 05:56:46 +0000

Hi fellow shopify’ers,
I’m just curious about what people think is the best change they ever implemented to their site to increase sales?

Also, could I ask what a typical visitor to sale ratio is for other stores?

Looking forward to all those pearls of wisdom.

Stay Funky!

Chris Ledden
http://www.gymfunky.com.au

Out of date sitemap.xml? by Simon

Simon — Mon, 22 Sep 2008 14:10:07 +0000

Shortly after first uploading my sitemap to Googles webmaster tools, I tidied up some of my collection and product handles to make the URLs shorter.

Even though I have told Google to reload the sitemap.xml file (and deleted and resubmitted it) the older URLs are still in the xml file.

For instance http://www.scratchwraps.com/collections/diy is currently active in the shop but Google still shows http://www.scratchwraps.com/collections/diy-scratchwraps.

Is there a way to manually force the sitemap to regenerate on Shopifys servers and or do I need to manually remove the old URLs?

TIA, Simon

Mandi702 commented on Email Marketing?

Mandi702 — Sun, 21 Sep 2008 07:28:47 +0000

I checked into Emma, they are really nice and helpful. They got me set-up with a demo account so I could play with it..

I’ve been playing around with all of the major email services including all listed above. I fell totally in love with Emma!!

They also design you a custom template, which for me since I’m not a designer is a great bonus!! But you do have access to the code in your admin area (I’m like 99% sure, could be wrong though I like I saw it).

It took me less than half the time to compose a newsletter, compared to the other services, and theirs tons of layout options. It’s supper easy to use, and the emails look great.

For every account they plant 5 trees, and the emails have a little note on the bottom which says “Think before you print..” you can take it off but I thought it was cute.

The start-up cost is pretty cheap considering they custom design a template, and if you’re a start-up business you get a super cheap start-up fee!! The monthly plans are based on the amount of emails sent and if your in the lowest package it’s like 3 cents an email, but once you get to the middle it’s like 1!! So price wise I thought it the same as most, but you get a little more emails than with comparably priced monthly plans. And for how easy and fast it is it’s well worth the slight price difference.

becky commented on Google Analytics

becky — Fri, 19 Sep 2008 13:52:44 +0000

please ignore recent daft question . . . i’ve found it thanks :)

becky commented on Google Analytics

becky — Fri, 19 Sep 2008 13:50:52 +0000

this may be a daft question but i have a google analytics account but can’t find my account reference – just account name, email etc. is it a numbered reference i need to enter into my shopify preferences? if so, where to find it?

help! PriceGrabber needs my shopify product data feed to submit by lemondrops

lemondrops — Thu, 11 Sep 2008 16:37:54 +0000

Can you help me. I don’t know what this is or if Shopify even has it. I have a PGrabber account and I need to upload a “product data feed”.

Thank you very much

Joanne commented on Free Shipping (Or 50% off shipping)

Joanne — Wed, 10 Sep 2008 03:06:14 +0000

Thanks Bradley – found it!

Bradley Joyce commented on Free Shipping (Or 50% off shipping)

Bradley Joyce — Tue, 09 Sep 2008 16:52:28 +0000

You can set this within you admin panel on shopify under shipping. Just create a new price based shipping option.