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    <title>Opinion: Shopify Community - Marketing</title>
    <link>http://forums.shopify.com/categories/6?category_id=6</link>
    <language>en-us</language>
    <description>Feed for category Marketing</description>
    <item>
      <title>tobi commented on Last-Modified Header</title>
      <author>tobi</author>
      <pubDate>Thu, 12 Nov 2009 20:54:58 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30963#comment-30983</link>
      <guid>http://forums.shopify.com/categories/6/posts/30963#comment-30983</guid>
      <description>&lt;p&gt;Yes as BBG said, ETag and Last-Modified give your browser and google bots the same benefit. ETag is used less commonly but matched the way we do caching better.&lt;/p&gt;</description>
    </item>
    <item>
      <title>BBG commented on Last-Modified Header</title>
      <author>BBG</author>
      <pubDate>Thu, 12 Nov 2009 18:15:21 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30963#comment-30982</link>
      <guid>http://forums.shopify.com/categories/6/posts/30963#comment-30982</guid>
      <description>&lt;p&gt;If you look at the HTTP traffic when you load a Shopify site you will notice it returns a 304 (Not Modified) for any pages that haven't changed, so you are in fact getting the goodness of less bandwidth and overhead. This is because the Shopify responses include an ETag, which are more appropriate for non-static content. There is a good explanation here: &lt;a href="http://www.tbray.org/ongoing/When/200x/2008/08/14/Rails-ETags"&gt;http://www.tbray.org/ongoing/When/200x/2008/08/14/Rails-ETags&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
    </item>
    <item>
      <title>Dave S commented on Last-Modified Header</title>
      <author>Dave S</author>
      <pubDate>Thu, 12 Nov 2009 10:29:55 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30963#comment-30966</link>
      <guid>http://forums.shopify.com/categories/6/posts/30963#comment-30966</guid>
      <description>&lt;p&gt;Yeah, it would definitely be a Shopify change as it would need to be added to the HTTP headers.&lt;/p&gt;
&lt;p&gt;I guess the sitemaps do a pretty good job of this, I just thought it wouldn't harm much to have this as well, especially as Google mention it themselves.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Stuart Whitman commented on Last-Modified Header</title>
      <author>Stuart Whitman</author>
      <pubDate>Thu, 12 Nov 2009 10:13:20 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30963#comment-30965</link>
      <guid>http://forums.shopify.com/categories/6/posts/30963#comment-30965</guid>
      <description>&lt;p&gt;Dave,&lt;/p&gt;
&lt;p&gt;I believe Shopify would need to make a change in order to support this. I'm sure Google can pick this up from the sitemaps anyway so I'm not sure how useful it is.&lt;/p&gt;
&lt;p&gt;Changes are picked up very quickly on Shopify sites as it is.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Dave S commented on Last-Modified Header</title>
      <author>Dave S</author>
      <pubDate>Thu, 12 Nov 2009 09:42:45 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30963#comment-30964</link>
      <guid>http://forums.shopify.com/categories/6/posts/30963#comment-30964</guid>
      <description>&lt;p&gt;Actually, it was in Google's guidlines that I saw it:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.&lt;/span&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description>
    </item>
    <item>
      <title>Last-Modified Header by Dave S</title>
      <author>Dave S</author>
      <pubDate>Thu, 12 Nov 2009 09:41:56 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30963</link>
      <guid>http://forums.shopify.com/categories/6/posts/30963</guid>
      <description>&lt;p&gt;Would it be possible&amp;nbsp;&lt;span&gt;Last-Modified&lt;span&gt;&amp;nbsp;header for Shopify pages? It doesn't appear to be being used at the minute, and it has been recommended to me as useful for search engines.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
    </item>
    <item>
      <title>Jamie commented on Dynamic meta tags on collection tag page?</title>
      <author>Jamie</author>
      <pubDate>Wed, 11 Nov 2009 23:22:06 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891#comment-30946</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891#comment-30946</guid>
      <description>&lt;p&gt;So where did the "medium" come from? I'm not sure what the problem is here you title for Gucci Ladies Shoes is:&lt;/p&gt;
&lt;p&gt;
&lt;pre&gt;&amp;lt;title&amp;gt;Gucci ladies shoes&amp;lt;/title&amp;gt;
&lt;/pre&gt;
What's the problem? That seems perfect to me.&lt;/p&gt;
&lt;p&gt;This will do what you want but it seems klunky to me and there may be a better way than this.&lt;/p&gt;
&lt;p&gt;
&lt;pre&gt;{% capture currentTAG %}
{% if current_tags.size &amp;gt; 0 %}
{{ current_tags.first }}
{% endif %}
{% endcapture %}

{% if current_tags.size &amp;gt; 0 %}
{{ if currentTAG == 'landscape'}}
         &amp;lt;title&amp;gt;LANDSCAPES ARE HERE&amp;lt;/title&amp;gt;
{% else %}
         &amp;lt;title&amp;gt;LANDSCAPES ARE NOT HERE&amp;lt;/title&amp;gt;
{% endif %}&lt;br /&gt;&lt;/pre&gt;
&lt;/p&gt;</description>
    </item>
    <item>
      <title>Beechy commented on Dynamic meta tags on collection tag page?</title>
      <author>Beechy</author>
      <pubDate>Wed, 11 Nov 2009 15:25:35 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891#comment-30934</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891#comment-30934</guid>
      <description>&lt;p&gt;&lt;span&gt;&lt;a href="http://www.profilebrighton.co.uk/collections/gucci/ladies-shoes"&gt;http://www.profilebrighton.co.uk/collections/gucci/ladies-shoes&lt;/a&gt;&lt;/span&gt;&lt;a href="http://www.profilebrighton.co.uk/collections/gucci"&gt;&lt;/a&gt;&lt;/p&gt;</description>
    </item>
    <item>
      <title>Jamie commented on Dynamic meta tags on collection tag page?</title>
      <author>Jamie</author>
      <pubDate>Wed, 11 Nov 2009 14:35:45 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891#comment-30932</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891#comment-30932</guid>
      <description>&lt;p&gt;Do you have a link to the tag based collection in question? That may help.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Beechy commented on Dynamic meta tags on collection tag page?</title>
      <author>Beechy</author>
      <pubDate>Wed, 11 Nov 2009 13:35:36 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891#comment-30931</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891#comment-30931</guid>
      <description>&lt;p&gt;Hi Jamie,&lt;/p&gt;
&lt;p&gt;many thanks for your reply...&lt;/p&gt;
&lt;p&gt;{% if collection.handle contains 'medium' %}&lt;br /&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;lt;title&amp;gt;My Special Page Title&amp;lt;/title&amp;gt;&lt;/p&gt;
&lt;p&gt;Only seems to work on the collection name not if the url actually has a tag at the end of it.&lt;/p&gt;
&lt;p&gt;i.e it works with "green jeans" as this is the collection but not on "medium" (the tag).&lt;/p&gt;
&lt;p&gt;could you offer any further advice.&lt;/p&gt;
&lt;p&gt;Many thanks&lt;/p&gt;</description>
    </item>
    <item>
      <title>Jamie commented on Dynamic meta tags on collection tag page?</title>
      <author>Jamie</author>
      <pubDate>Wed, 11 Nov 2009 11:08:55 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891#comment-30928</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891#comment-30928</guid>
      <description>&lt;p&gt;Hey Beechy&lt;/p&gt;
&lt;p&gt;Your liquid is not right. There are two versions of "page title". The one you are using "page.title" refers to a page as in a page you create in blogs and pages ie. "About Us". So page.title addresses specifically the title of a page created with the page.liquid template.&lt;/p&gt;
&lt;p&gt;page_title is a variable that behaves differently depending on the template you are on. So on a collection page (using collection.liquid) for instance it would be == {{ collection.title }}, on a product page (using product.liquid) it would be == {{ product.title }}. With me? :) So what you are using wont work.&lt;/p&gt;
&lt;p&gt;For a single product you need to look to your product.handle as those are all unique.&lt;/p&gt;
&lt;pre&gt;&lt;span&gt;&lt;pre&gt;{% case product.handle %}
           {% when 'my-product-handle' %}
              &amp;lt;title&amp;gt;My Special Page Title&amp;lt;/title&amp;gt;&lt;/pre&gt;
&lt;/span&gt;&lt;/pre&gt;
&lt;p&gt;For tag generated collection pages you could try a "contains" match on the term "medium".&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;pre&gt;{% if collection.handle contains 'medium' %}
         &amp;lt;title&amp;gt;My Special Page Title&amp;lt;/title&amp;gt;&lt;/pre&gt;
&lt;p&gt;Hope that gives you some avenues to explore!&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
    </item>
    <item>
      <title>Beechy commented on Dynamic meta tags on collection tag page?</title>
      <author>Beechy</author>
      <pubDate>Wed, 11 Nov 2009 09:34:52 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891#comment-30926</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891#comment-30926</guid>
      <description>&lt;p&gt;can anyone offer any help on this I really need to add a unique title when I am on a collection tag url&lt;/p&gt;</description>
    </item>
    <item>
      <title>Dynamic meta tags on collection tag page? by Beechy</title>
      <author>Beechy</author>
      <pubDate>Tue, 10 Nov 2009 11:45:54 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30891</link>
      <guid>http://forums.shopify.com/categories/6/posts/30891</guid>
      <description>&lt;p&gt;I know there are quite a few posts to do with this but none seem to solve my problem.&lt;/p&gt;
&lt;p&gt;I want to have different title tags for some of my product collections and product tags.&lt;/p&gt;
&lt;p&gt;At the moment I am using:&lt;/p&gt;
&lt;pre&gt;{% case page_title %}
{% when null %}
&amp;lt;title&amp;gt;{{page_title}}&amp;lt;/title&amp;gt;
{% when 'Green Jeans' %}
&amp;lt;title&amp;gt;Green Jeans Title&amp;lt;/title&amp;gt;
{% when 'Blue Jeans' %}
&amp;lt;title&amp;gt;Blue Jeans Title&amp;lt;/title&amp;gt;
{% when 'Welcome' %}
&amp;lt;title&amp;gt;{{ shop.name }}: Home Page Title&amp;lt;/title&amp;gt;
{% else %}
&amp;lt;title&amp;gt;{{page_title}}&amp;lt;/title&amp;gt;
{% endcase %}&lt;/pre&gt;
&lt;p&gt;But I also want to have unique title tags when I am in a collection tag page&amp;nbsp;- what code would I add to the above to make this work?&lt;/p&gt;
&lt;p&gt;i.e when I am on /collections/green-jeans/medium&lt;/p&gt;
&lt;p&gt;I have tried:&lt;/p&gt;
&lt;pre&gt;{% if page.url == "/collections/green-jeans/medium" %}
&amp;lt;title&amp;gt;Page title here&amp;lt;/title&amp;gt;
{% endif %}&lt;/pre&gt;
&lt;p&gt;but this doesn't work on any tag created url's.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Jamie commented on Frequency of submission in Google Product Search</title>
      <author>Jamie</author>
      <pubDate>Sat, 07 Nov 2009 22:48:48 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30825#comment-30826</link>
      <guid>http://forums.shopify.com/categories/6/posts/30825#comment-30826</guid>
      <description>&lt;p&gt;I just had a client ask me this last night. Same question for me. I might add a post on the support side too for quicker clarification.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Frequency of submission in Google Product Search by -Mark   </title>
      <author>-Mark   </author>
      <pubDate>Sat, 07 Nov 2009 22:36:13 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/30825</link>
      <guid>http://forums.shopify.com/categories/6/posts/30825</guid>
      <description>&lt;p&gt;Is there any guidance as to the frequency of product submissions to Google Product Search?&lt;/p&gt;
&lt;p&gt;BaseSync did it nightly, was wondering how Shopify was going to handle this?&amp;nbsp;&lt;/p&gt;</description>
    </item>
    <item>
      <title>jonathanbriggs commented on Google Analytics - Explanation of "/cart" vs /cart/show, etc. </title>
      <author>jonathanbriggs</author>
      <pubDate>Fri, 06 Nov 2009 18:38:07 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/29700#comment-30799</link>
      <guid>http://forums.shopify.com/categories/6/posts/29700#comment-30799</guid>
      <description>&lt;p&gt;In my top content I only have the following:&lt;/p&gt;
&lt;p&gt;/checkout/carts/show&lt;/p&gt;
&lt;p&gt;/checkout/orders/pay&lt;/p&gt;
&lt;p&gt;/checkout/orders/show&lt;/p&gt;
&lt;p&gt;/checkout/orders/forward&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;Any ideas about the last of these? (PayPal forwarding? - I offer PayPal and SagePay). I also don't appear to have create_order or commit? &amp;nbsp;Are these dependent on the type of payment integration used?&lt;/p&gt;
&lt;p&gt;What do other people use to to indicate that the customer has reached the Thank You page as this does not appear to be in my analytics at all?&lt;/p&gt;
&lt;p&gt;All insights greatly appreciated.&lt;/p&gt;
&lt;p&gt;Jonathan&lt;/p&gt;</description>
    </item>
    <item>
      <title>wigify commented on Affiliate Program</title>
      <author>wigify</author>
      <pubDate>Wed, 04 Nov 2009 20:39:37 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/15405#comment-30752</link>
      <guid>http://forums.shopify.com/categories/6/posts/15405#comment-30752</guid>
      <description>&lt;p&gt;@ &lt;a href="../../../users/show/7465"&gt;chris.3sunset&lt;/a&gt; - from the sounds of it, you could have used Wigify Affiliate Management for your client's request. Well, had we been around in the beginning of '08.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;@ MaineBob - same applies to you too, Wigify would have been perfect for your client's needs back then.&lt;/p&gt;
&lt;p&gt;Not to sound too salesy, but if you have a need for Affiliate Management in the future, for any client shops or your own, &lt;a href="http://www.wigify.com"&gt;http://www.wigify.com&lt;/a&gt; will be able to help you out.&lt;/p&gt;
&lt;p&gt;Hope you both are doing well.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Caroline Schnapp commented on feature request: discount codes restricted to certain products or order sizes</title>
      <author>Caroline Schnapp</author>
      <pubDate>Mon, 02 Nov 2009 23:48:33 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/22666#comment-30704</link>
      <guid>http://forums.shopify.com/categories/6/posts/22666#comment-30704</guid>
      <description>&lt;p&gt;@ramidonya&lt;/p&gt;
&lt;p&gt;Regarding product level discounts...&lt;/p&gt;
&lt;p&gt;This is possible with Shopify but requires a little ingenuity.&lt;/p&gt;
&lt;p&gt;I have implemented promo code functionality for a client, and the code can be redeemed only for 1 product.&lt;/p&gt;
&lt;p&gt;If you need help with this, I can be reached through the email address which is in my signature.&lt;/p&gt;</description>
    </item>
    <item>
      <title>Jamie commented on feature request: discount codes restricted to certain products or order sizes</title>
      <author>Jamie</author>
      <pubDate>Mon, 02 Nov 2009 21:58:22 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/22666#comment-30703</link>
      <guid>http://forums.shopify.com/categories/6/posts/22666#comment-30703</guid>
      <description>&lt;p&gt;@ramidonya I would post this at the &lt;a href="http://support.myshopify.com/"&gt;support request section&lt;/a&gt;. That's where the developers will actually see it.&lt;/p&gt;</description>
    </item>
    <item>
      <title>ramidonya commented on feature request: discount codes restricted to certain products or order sizes</title>
      <author>ramidonya</author>
      <pubDate>Mon, 02 Nov 2009 20:55:11 +0000</pubDate>
      <link>http://forums.shopify.com/categories/6/posts/22666#comment-30702</link>
      <guid>http://forums.shopify.com/categories/6/posts/22666#comment-30702</guid>
      <description>&lt;p&gt;My clients are really needing to maximize as many promotional options as possible in the current economic climate especially. Would REALLY like to be able to offer a discount code for a single item!!&lt;/p&gt;</description>
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