My shop www.gadgetsnfun.com is very much in it’s early stages. But having set up Google Analytics I am getting signs that the cart pages are being viewed, and yet I am receiving no sales. Today I have had 2 people view the cart page and 1 view the checkout page. Obviously I know visitors can change their mind and decide not to purchase. I have tried to carry out a purchase my self and on two attempts the 404 error message was displayed when re-directing to Paypal.
Can anyone help of offer me any advise, as I say it is new to me and at the moment I am trying to explain why I am having no sales.
Richard