Happiness Is - The Movie

ericlyleklein — Sat, 07 Nov 2009 16:44:22 +0000

"Happiness Is" is the second feature documentary from filmmaker Andrew Shapter (critically acclaimed for his first documentary called Before The Music Dies). Andrew wanted to try out a new DIY distribution model where his production company, Roadwings Entertainment, sells directly to fans. Additionally, he offers the film free to anyone who wants to host a screening. Charities all over the country are currently hosting screenings where they are able to keep 100% of the proceeds on donations from the screening while Roadwings only makes money if people like the film and want to buy a physical copy or a download.

We created his store with Shopify due to its flexibility, robust feature set, and ability to look like it is part of his own site - and because we only had one day to get it something set up. We also added on the Fetch application to handle digital downloads of the documentary. Support from both companies has been outstanding. The film is being highlighted on the Huffington Post on Monday (Nov 9) so we are hoping to start off with a bang.

Please check it out at http://store.happinessisthemovie.com

Jamie commented

Jamie — Sat, 07 Nov 2009 17:27:30 +0000

Looks great! I have two things here that I would tackle to polish it and make it perfect though.

The menu on the right is slightly popping out to the left.
You need to get rid of the dropdowns since there is no variations to choose from
Get rid of "Variations of this Product" in the product titles since there are no variations.
I also (personally) think a nice graphic "add to cart" button would look much better here and match the site better

For 2) http://forums.shopify.com/categories/2/posts/30338

Hope it does well from the Huffpost traffic!